BRANDING ON A CULT LEVEL.
Everyone knows Dansko.
But that wasn't always the case.
When we first started working with Dansko the brand was not exactly a household name. Our passion for the company and their love for the Danish clog inspired us to create viral content that elevated the brand to cult status, helping them grow from a $17 million company to over $70 million. The authentic attitude keeps the brand as rockin' as the bottom of their clogs do to your stride.
Never afraid to stand out - bold, whimsical and authenticity set the tone for local and national advertising.
Almost a collectors item - this issue features artists/brand ambassadors at work on their passion, shot on location in their studios, donning their favorite pair.
Capturing multiple demographics – while showing off the product and whimsy of the brand – was the objective behind this campaign. The result is name recognition that sticks like the rubber soles.