Beane Associates
BRAND REFRESH
WEBSITE
Business Consulting
Professional Services
With over 40 years of experience in Corporate Crisis Management, Beane Associates had a well-established identity that didn’t need a complete overhaul, but they were ready for a thoughtful refresh.
I approached the logo update with respect for their legacy. I focused on simplifying the elements and introduced a bolder, more modern and approachable font.
The triangle, a meaningful symbol to the team, became a central design element. Woven throughout the site in subtle and purposeful ways, it reinforces the themes of strength and stability and is used to illustrate the complex financial concepts on their services pages.
The refreshed overall brand strikes a balance: strong colors and geometric elements paired with a softer supporting palette and monochromatic team photography. The result is a visual identity that feels confident, smart, and distinctly human—setting Beane Associates apart in a traditionally conservative field.