High Meadow Gardens

BRANDING & WEBSITE

Cultivator

Every strain tells a story.

High Meadow Gardens launched as a craft cannabis grower in Colorado, determined to stand out in a rapidly expanding market. To help define their brand, I created a logo inspired by the sacred geometry found in the aerial view of a cannabis flower—symbolic, distinctive, and rooted in nature. The color palette pairs a deep, earthy brown that reflects their commitment to high-quality soil with a vibrant spectrum drawn from the hues of the plant itself.

Photography played a key role in shaping the visual identity, blending Western themes that pay homage to their Colorado roots with double exposures to evoke a more introspective, altered state of mind. I also designed a simple slider graphic to help customers quickly understand where each product falls on the energy spectrum.

A unique aspect of the brand is the introduction of strain archetypes—Dancer, Poet, Zen Master, Philosopher, and Dreamer—each with its own identity and backstory. We developed short parables for each archetype, which were brought to life through narration by the founders, adding a personal and poetic touch to the experience.