RETAINER PARTNERSHIPS
“I need help with my brand. My creative. My marketing.”
If you have arrived here, perhaps your brand has strayed, or your creative energy needs a lift, or your marketing has fallen behind. Sounds to me like you may be doing something right, and your business is growing.
Now, it’s time for other things to catch up.
Hiring someone full-time, though, might not fit into your budget at the moment. This is where a retainer partnership with me gives you access to high-level creative direction and hands-on execution. I provide my expertise for one predictable, monthly investment.
This Is For You, If…
You’re a growing or established small- to mid-sized business and need ongoing brand consistency across everything you’re putting out, plus…
You have creative and marketing complexity — a website, a content calendar, social channels, campaigns, but…
You don’t have the workload or budget to justify hiring a full-time creative or marketing person, yet…
You want one person who gets to know your brand intimately, because…
You value continuity and are ready to build a partnership.
What’s Included
Retainers are custom, but typically draw from:
Creative concepting, visual direction, and messaging strategy
Brand assets that need generating and stewardship
Website design, build, management, updates, and ongoing improvements
Blog and content writing assistance and implementation
Social media content creation and management
Email marketing and targeted campaigns
Digital marketing and paid promotion
Coordinating outside specialists — photographers, printers, ad buyers — when a project calls for it
How It Works
A retainer is arranged around your needs. It can be based on hours or overall scope.
Some clients only need a handful of hours a month; some need forty. Others are scope-based with specific objectives that need completing despite the hours.
We’ll begin with a conversation and agree on the breadth of work.
Retainers typically run on 6- or 12-month terms, with work occurring in an ongoing monthly rhythm.
Quick answers to the most common questions.
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6 or 12 months, not quarterly — quarterly doesn’t leave enough time to build real momentum. If a shorter engagement is what you need, that's usually a sign Project Work is the better play.
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Yes. We can swap items of similar effort, or phase in bigger asks. At renewal, the scope can grow with you — several current retainer clients started smaller and expanded over time.
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That’s normal, and it’s one helpful point of a retainer — it averages the workload into one predictable monthly cost instead of a surprise invoice every time things pick up.
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Either. Some clients want a set number of hours each month; others prefer to hand over a list of what needs doing and let me manage the time. We’ll figure out which fits.
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It depends on scope — every client’s needs are different, so there’s no set number. What I can tell you: it’s priced as a predictable monthly investment, not a per-task bill, and the real number comes out of our conversation about what you need.
