services
Actually, these are investments.
Brand identity and website presence—the most basic investments you’ll make to turn your business idea into reality.
Does it have to be expensive? No, but it does have to be authentic.
Whatever stage you’re story is in—just starting up, growing out of your current digs, or maybe you gave AI a shot—let’s shape your vision into something intentional, authentic, and built to connect.
Every project starts with a conversation, not a cart.
Download this checklist of things you may want to ask yourself…because I’ll likely be asking you the same questions.
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Monet Goode
FOUNDER
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Emmett Marsh
DESIGN DIRECTOR
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Eleanor Parks
SUSTAINABILITY DIRECTOR
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
I show price ranges. That’s not just transparency—it’s respect for your work and your time. The ranges here give you a sense of the investment, but the real value comes from making it yours.
Brand Identity Package
A complete Brand Identity typically consists of the following elements to ensure consistency across touchpoints, both digital and physical.
1. Logo Suite
Primary Logo: Main version used most frequently.
Secondary Logo: Alternate layout (e.g., stacked or horizontal).
Submark/Icon: Simplified version for social media, favicons, etc.
File Kit: Includes vector (EPS, SVG) and raster (PNG, JPG) files in full color, black, and white.
2. Color Palette
Primary Colors: Main brand colors.
Secondary/Accent Colors: Supporting colors for flexibility and variety.
Color Codes: HEX, RGB, CMYK, and Pantone values for accuracy across print and digital.
3. Typography
Primary Typeface: Used for headlines and key brand messaging.
Secondary Typeface: Used for body copy or supporting text.
Web-safe Alternatives: Fonts that work across digital platforms.
4. Business Essentials
Business Card Design
Digital Letterhead
Email Signature
5. Brand Style Guide
A 2-4 page PDF that explains how to use all the above elements consistently.
$3,500-$5,500
Website Package
I generally work in Squarespace. A starter website typically includes just the essential elements a small business, solopreneur, or new brand needs to get online, look professional, and start engaging with customers. Here’s what it usually consists of:
Core Pages
Home Page
Brief intro to who you are and what you do
Clear value proposition
Navigation to other pages
Strong call to action (CTA)
About Page
Your story, mission, values, and team (if applicable)
Services or Products Page
What you offer, with short descriptions and pricing or packages
May include images, testimonials, or icons
Contact Page
Contact form
Email and/or phone
Location (if relevant)
Social media links
Optional Pages or Add-ons (based on goals)
Portfolio or Gallery: Showcasing past work
Testimonials/Reviews: Building credibility
FAQs: Reducing customer hesitation
Blog: For SEO and thought leadership
Booking or Scheduling Tool: For appointments or consultations
Newsletter Signup: For email marketing
Other Essentials
Custom Domain & Hosting
Basic SEO Setup (titles, meta descriptions)
Mobile Optimization
Consistent Branding (colors, fonts, logo)
Cookie or Privacy Notice (depending on your region)
$5,000-$10,000
Branding
It’s what makes you, you.
A brand is more than a logo — it’s your voice, your vibe, your values.
It’s the story only you can tell.
This phase starts with listening. We’ll dig into your vision, what sets you apart, and where you want to go. Then I’ll shape a brand that brings it all to life.
Depending on your goals, deliverables may include:
Brand Strategy – Purpose, mission, values, audience, and positioning.
Visual Identity – Logo suite, colors, typography, and style guide.
Verbal Identity – Voice, tone, and messaging.
Brand Assets – Collateral, social templates, web design, and more.
File Kit – Logos, fonts, color codes, and everything you need to launch.
Website
It’s what makes you, you.
A brand is more than a logo — it’s your voice, your vibe, your values.
It’s the story only you can tell.
This phase starts with listening. We’ll dig into your vision, what sets you apart, and where you want to go. Then I’ll shape a brand that brings it all to life.
Depending on your goals, deliverables may include:
Brand Strategy – Purpose, mission, values, audience, and positioning.
Visual Identity – Logo suite, colors, typography, and style guide.
Verbal Identity – Voice, tone, and messaging.
Brand Assets – Collateral, social templates, web design, and more.
File Kit – Logos, fonts, color codes, and everything you need to launch.